The votes are in, and has taken the cake as Australia’s most trusted brand. Conducted by Catalyst Marketing and Research, the Reader’s Digest Most Trusted Brand survey saw the germ-killing disinfectant brand beating out rivals Colgate and Dyson.
The voting process saw 2,400 Australians name the products they identified with most, with personal care brand Dettol awarded the ‘most trusted’ title. The independent-commissioned survey has been running for 13 years, with previous winners including Arnott’s and Vegemite.
Many purchases are made with the heart and it’s the brands which continue to offer quality and substance that hold our trust,” says Reader’ Digest editor-in-chief Sue Carney. They have a long history of being steadfast and safe which makes them hot property in modern day Australia.”
The top 10 most trusted brands:
- Dyson
- Delux
- Band Aid
- Parker
- Weber
- Sanitarium Weet-Bix
- Panadol
