This week saw New Zealand's best social media campaigns crowned at the Social Media Awards, with 400 of the country’s digital-savvy attendees turning up to the Sweatshop Brew Kitchen for the ceremony.
Held for the second year running, nzgirl’s Belinda Nash was the big winner of the night, taking home the acclaimed People’s Choice Award as well as Blogger of the Year. Nash credits a lot of her success to the integration of Snapchat, as it helps her to connect with followers in a personal way.
The awards attracted a wide range of entries, all of which produced high calibre of work. Convenor of judges Ken Freer believes this "demonstrates that in New Zealand, social media has well and truly come of age as a marketing and communications channel”.
See below for the full list of winners:
Microsoft New Zealand Most Effective Social Media Campaign - Winner: Gigatown
Chorus New Zealand
Contagion
Camelion Partners
Waxeye Studio
Microsoft New Zealand Most Effective Social Media Campaign - Highly commended: Junk Free
June
Cancer Foundation
Little Giant
Socialites
The Goat Farm Most Effective Social Media Campaign (Small Budget) - Winner: #Gallipoli100
New Zealand Herald
The Goat Farm Most Effective Social Media Campaign (Small Budget) - Highly Commended: Bell Tea — Anzac Day Tins
Bell Tea Co
Socialites
Best Use of Social Media in a Product Launch: Charlie’s Straight Up Cola Launch
Charlie’s
Socialites
Starseed
Uber Most Creative Use of Social Media: Spark Snapchat Roadie
Spark New Zealand
Socialites
Sherson & Willis
Facebook New Zealand Best Community Management: Gigatown Chorus
Contagion
Camelion Partners
Waxeye Studio
House of Travel Blog of the Year: nzgirl
nzgirl
Vodafone New Zealand People’s Choice Award
nzgirl
Image: Megan at Blackroom Photography.
