Bauer Media has announced a new initiative – 19 Beaches Mag Moments – in partnership with Olay.
19 Beaches Mag Moments features an airstream bus tour that will visit 19 beaches across New South Wales, Victoria and Queensland in January to help people unplug and enhance their beach escape this summer.
The 19 Beaches Mag Moments Tour will travel the East Coast in an Airstream Bus, giving beachgoers the chance to sample Olay Whips.
Olay marketing manager Sabrina Ayala Mayorca said: “We are finally bringing North America’s #1 new product of 2018 to Australia: Olay Whips! With research showing that skin can get oilier during Summer, this is the perfect time for Aussies to try this ground-breaking new formula. We are delighted to partner with Australia’s most loved magazine brands on this exciting summer initiative”.
Marketing support will include a 15” TVC, print ads, eDMs, display and social across Now To Love and POS in major retail outlets in key tour locations.
The 19 Beaches Roadshow will visit the following locations in January:
VIC
- Brighton - 5 January 2019
- Elwood - 5 January 2019
- St Kilda - 6 January 2019
- Port Melbourne - 6 January 2019
NSW
- Jervis Bay Plantation Point - 8 January 2019
- Callala Beach - 8 January 2018
- North Wollongong - 9 January 2019
- Cronulla - 9 January 2019
- Bondi - 10 January 2019
- Newport - 11 January 2019
- Palm Beach- 11 January 2019
- Maroubra - 12 January 2019
- Coogee - 12 January 2019
- Brunswick Heads - 14 January 2019
- Cudgen Headland, Kingscliff- 14 January 2019
QLD
- Palm Beach - 15 January 2019
- Burleigh Heads - 15 January 2019
- Kurrawa - 16 January 2019
- Southport - 16 January 2019
Olay Whips will officially launch in Australia in February 2019.
