To kick off the year on a positive note, is launching its #StartBetter campaign, assuring fans that not only can a fabulous complexion be created, but so too can the life they aspire to. The program is intended to inspire the millions of brand followers worldwide to make positive changes in their own lives.
In Australia, the brand will be partnering with three key experts (and influencers) in the fields of nutrition, travel and graphic design to motivate the community. This will kick off in February with nutritionist and health blogger Jessica Sepel. In March, Carissa Smart from Design by Aikonik will step up to the plate, before travel blogger Mister Weekender takes over in April.
“This is a campaign celebrating fresh starts, new beginnings and bold steps forward. CLINIQUE stands for more than great products; we stand for the right to be the best version of oneself, inside and out. Anyone can join us in making a commitment to starting better right here, right now,” says SVP of global marketing for CLINIQUE Agnes Landau.
For this social media-driven campaign, CLINIQUE will post a video to all its networks that poses the question, “When was the last time … you did something for the first time?” The use of multiple social media platforms in the campaign will be crucial in helping CLINIQUE to engage users and ultimately encourage in-store sales.
