It's the product launch that fans of Go-To have been waiting with bated breath for, and the day has finally arrived – introducing the broad spectrum SPF50, Nifty Fifty.
Nifty Fifty, which has been in development for years, is powered by next-generation UV filters in a lightweight formula for effortless sunscreen application.
As Go-To put it, "all your excuses for not wearing daily SPF just disappeared. Sorry."
Featuring four advanced UV filters – Tinosorb® S, Uvinul® A Plus, Uvinul® T150, and the first-to-market in Australia, Tinosorb® A2B, (a hybrid filter designed to bridge the gap between the UVA and UVB II spectrum, and making it one of the most efficient filters known today), Nifty Fifty provides exceptionally high protection from damaging and ageing UVA and UVB rays.
"This is some sophisticated stuff. It took years to perfect, but it was so worth it. It makes wearing SPF50 every day both pleasant and effortless. Which was precisely the plan," shared unofficial sunscreen ambassador (and Go-To founder), Zoë Foster Blake.
The hydrating formula has been developed with antioxidants to keep skin moisturised and supple, working well under makeup. It also claims to leave no white cast, is non-greasy and non-comedogenic, and suitable for all skin types (even sensitive).
In terms of where this fits into your routine, Go-To recommend applying liberally as the last step after your morning skin care. And remember: your face stops at your boobs.
Nifty Fifty retails for $45 (50g), and is available from gotoskincare.com and Mecca, from August 23rd, 2022.
*ALWAYS READ THE LABEL AND FOLLOW THE DIRECTIONS FOR USE. Avoid prolonged sun exposure, and make sure you re-apply frequently in accordance with directions. Remember, sunscreen is only one component of sun protection so always wear a hat, protective clothing and eyewear when you’re in the sun.
Image source: Supplied
