“Love is in the air on Instagram this year, with our global community sharing the heart emoji 14 billion times in comments, and choosing the heart-eyes as the most popular face filter in 2018," says Instagram group industry director Naomi Shepherd.
“In Australia, #love was our most-used hashtag, reaffirming Instagram as a place to express yourself and get closer to the people and things you care about.
“Other top performers on a local level include Sydney’s iconic Bondi Beach, which ranked as the top tagged location in the country and Chris Hemsworth who has been named as the most-loved Aussie on Instagram this year,” Shepherd adds.
Here's the data from Instagram that reveals how Aussies, and the rest of the world, are interacting on the social media app.
Instagram‘s 2018 Year in Review around the world:
- Most Used Face Filter in Instagram Stories: Heart Eyes
- Most Used Giphy Sticker on Instagram Stories: Heart Love Sticker by Arata
- Number of times the heart emoji was used in comments: 14 billion
- Happiest Geotagged Location in the World (highest use of the smiley face emjoi in the caption): Disneyland TokyoTop Niche Community Trend: ASMR
- Highest Growth Hashtag Community: #fortnite
- Top Fandom Community: BTS (#btsarmy)
- Top Dance Movement: #inmyfeelingschallenge
- Top Advocacy Hashtags: #metoo (1.5 million), #timesup (597K), #marchforourlives (562K)
Top five most-used hashtags:
- #love
- #melbourne
- #australia
- #sydney
- #instagood
Top Australian Instagram accounts:
- Chris Hemsworth
- Hugh Jackman
- Margot Robbie
- Ruby Rose
- Miranda Kerr
Most-loved Australian Post:
Top five geotagged Australian landmarks:
- Bondi Beach
- Sydney Opera House
- Sydney Harbour
- Darling Harbour
- National Gallery of Victoria
Top five geotagged beaches nationwide:
- Bondi Beach
- Byron Bay (Main Beach)
- Manly Beach
- Surfer’s Paradise Beach
- St Kilda Beach
Top geotagged locations in each state/territory:
- NSW – Bondi Beach
- VIC – National Gallery of Victoria
- QLD – South Bank
- SA – Glenelg Beach
- NT – Uluṟu-Kata Tjuṯa National Park
- TAS – MONA
- ACT – National Gallery of Australia
- WA – Rottnest Island
