Welcomed alongside winter’s first chilly temperatures has been a handful of new media to the directory.
Improper Copper
Perth-based blogger Clare Thompson is a self-proclaimed “beauty and Kmart homewares addict” with a rising fan base drawn to her dedication to the flat lay and review.
Jess Helfrich
Fellow Perth local Jess Helfrich has amassed 62,000 Instagram fans with her ultra-glam make-up looks and accompanying vlog tutorials.
I Choose Me
Ashley Longstaff is a mummy blogger passionate about sharing her lifestyle secrets from beauty to fashion and food.
Fat Mum Slim
Chantelle Ellem of Fat Mum Slim has gathered a huge 100,000 Instagram fans thanks to a dreamy, pastel-filled feed of shots that accompany her popular lifestyle blog.
The Foolish Obsession
An Australian focus is at the heart of The Foolish Obsession – a foray into homegrown beauty and lifestyle brands.
Jules Sebastian
Noted stylist (and wife of Guy), Jules Sebastian has now set her sights on the lifestyle arena with the launch of a blog and accompanying video series ‘Tea with Jules’.
Cece & Grace
A blog centred around the beauty review, Cece & Grace favours flat lays, make-up swatches and testing out the latest skincare innovations.
Alright, Hey
Rising vlogger Matt Hey of Alright, Hey has near 70,000 subscribers to his YouTube channel who follow his daily adventures, including his make-up and skincare routine.
Nikki Perkins
Stunning vlogger (and model) Nikki Perkins has 523,000 Instagram fans and near 200,000 YouTube subscribers following her lifestyle and beauty posts, including her make-up tips for dark skin.
Tahnee
Sydney’s Tahnee is a YouTube sensation. The 21-year-old’s global travel diary and lifestyle posts have earned her 20,000 fans on the social media site.
Beauty By Asha
Beach babe Asha is passionate about beauty and fashion with a natural edge. The burgeoning vlogger discusses all with her 100,000+ YouTube subscribers with regular video updates.
Jasmine Hand
Professional MUA Jasmine Hand found fame crafting the beauty looks of fellow YouTuber Brittney Lee Saunders. Now the Gold Coast-based star has a strong following (135,000) of her own as a result of her contour-heavy tutorials.
