The latest COSMETIFY INDEX report is here, and we're sharing with you all the beauty data you need to know.
First up, BD reported on the top 50 hottest brands, and now let's delve into who is on the rise for 2024.
The report compared search data from 2022 to 2023, with the highest percentage increase working out the top 10.
Keep on reading to see what brands are on the rise for this year.
Top 10 brands on the rise for 2024
Taking out the number one place is US-based brand, Bubble Skincare leading the way with a huge 2,872% increase in searches, rising from 131,700 to 3.9 million. Bubble Skincare has been hugely popular on TikTok in the last year, with over 16 million likes, which explains its meteoric rise, said Cosmetify.
Second is BYOMA, which follows closely, with searches rising from 295,400 to 3.9 million, a 1,209% increase. Cosmetify shared this brand focuses on products designed to be gentler on your skin barrier, with fewer harmful ingredients. Like Bubble, it's taken TikTok by storm, which has helped build the hype.
And in third place we have, Qure Skincare, with searches going up by 569%, from 11,080 to 77,100. Qure offers LED skincare masks for acne, wrinkles and more. Light therapy has taken off in the last few years, and brands like Qure are bringing it from celebrity Instagram feeds to the home, said Cosmetify.
Rounding out the top 10:
4. Hello Klean – 541% search increases (37.1K in 2022 vs 237.9K in 2023 )
5. HiSmile – 415% search increase (1.4m in 2022 vs 7.2m in 2023)
6. Sol de Janeiro – 319% search increase (4.2m in 2022 vs 17.7m in 2023)
7. Liz Earle – 303% search increase (1.5m in 2022 vs 6.2m in 2023)
8. Glow Recipe – 293% search increase (1.9m in 2022 vs 7.6m in 2023)
9. Drunk Elephant – 270% search increase (4.2m in 2022 vs 15.5m in 2023)
10. Luna Daily – 266% search increase (7.6K in 2022 vs 28K in 2023)
You can view the full Cosmetify data methodology, HERE.
