What were media searching in November?

The beauty of working in digital means you are often privy to a whole feast of information on audience behaviours that was previously unable to be tangibly quantified.

Insider information that continually fascinates the BEAUTYDIRECTORY team is the top search words by media each month. Not only does this point a finger at the key product trends we're likely to see in the coming months, but it also gives brands an idea of what categories are at the top of the media's agenda.  

Below, we reveal the top 15 searches by beauty media during the month of November:

1. Dry shampoo
2. Christmas
3. SPF
4. Red hair
5. Foundation
6. Matte eyeshadow
7. Nails
8. Bath oil
9. Primer
10. Skin booster
11. Blush
12. Certified organic
13. Eyeshadow
14. Lipstick
15. Massage