Olivia Palermo to front a fragrance

Rochas has announces Olivia Palermo as the ambassador for a new fragrance launch.

I am so excited to be working with Rochas,” the former The City star said. While Rochas has engrained French roots, I think every woman can get the sense of ‘joie de vivre’ and confidence in their style that the Parisians emanate.”

According to Procter & Gamble Prestige vice president Bill Brace, We are delighted to Olivia is joining Rochas as ambassador for an upcoming fragrance campaign. Her natural sense of style and classic elegance are a perfect fit with what ROCHAS stands for.”

Cosmax Australia speculates the fragrance will probably be an early 2013 release as it’s still in initial stages.