International blogger tours Australia for Lancôme

Global online make-up blogger and official video make-up artist for Lancôme Michelle Phan is bringing her insights, tips and knowledge to Australia to help celebrate a month of colour for the brand.

With over two million subscribers and 500 million views of the tutorials on her YouTube channel, the self-taught make-up artist inspires people from all around the world. Since filming her first make-up tutorial in 2007, Phan has gone on to create and post more than 100 videos.

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Lancôme Australia and Myer are inviting customers to discover and learn from Phan with appearances at Sydney City Myer on August 2 and Melbourne Mural Hall on August 3.

"We are thrilled to have internationally renowned beauty blogger Michelle Phan at Myer for two exclusive in store appearances,” says Myer general manager cosmetics Liz Webster. Millions of women around the world look to Michelle for tips and inspiration; she's one of the most influential people in the beauty industry today. It will certainly be an unforgettable customer experience.”

Phan's stats:

  • 948, 768 fans.
  • 33,000 – real time fans.
  • You Tube – over 2+million subscribers.
  • 99,948 Instagram followers.
  • 296,336 Twitter followers.
  • 575,615,667 video views.

For more information on Phan’s Australian tour, visit https://www.facebook.com/#!/LancomeAus or contact Julia Tobin on jtobin@au.loreal.com.