You only have to see the slew of stars without make-up” magazine coverlines to realise that foundation can do magical things to a person’s beauty.
Armed with the common knowledge that decorative cosmetics can enhance female facial attractiveness, GDK skincare group set out to discover whether subtle facial cosmetics can achieve a similar attractiveness effect.
To do this, the group presented 123 evaluators with facial photos of study participants with and without an application of an unobtrusive foundation and a facial cleanser.
The study found that when the test subjects were wearing foundation they were viewed as being significantly more attractive, despite the evaluators often not being able to pinpoint why this was the case, reports CosmeticsDesign.
The cleansers did not have such a positive outcome, with the evaluators finding they significantly reduced the attractiveness of the stimulus participants. This is reportedly due to the alcohol content in the cleanser causing some redness.
The study authors concluded that even unobtrusive cosmetic treatments, such as light foundations and cleansers, could change the attractiveness of female faces. I would have to 100 per cent agree on this verdict. While I personally like to slap on a heavier coverage, if I was given the choice between wearing a light foundation or going barefaced – I would definitely feel prettier in the light foundation.
As horrible as it is to think I rely on foundation to look attractive, a quick look at W Magazine’s Stars Strip Off Makeup for W Magazine” makes me realise that it happens to the best of us. Leading ladies including the likes of Kristen Stewart, Nicole Kidman, Marion Cotillard, Naomi Watts and Amy Adams recently went el naturale for the magazine, with the results proving that even celebs can do with a little help from their foundation friend.
Guess it’s time to put an end to those beloved make-up free days”… Maybe…
