Digital is constantly evolving, and mobile apps seem to be a top focus for consumers and brands. The mobile space poses both a huge opportunity and a big risk for brands, as it welcomes fresh marketing tactics and new ways to reach consumers that can head in any direction.
While branded mobile apps offer a strong marketing platform for products, independent apps are limiting the control brands can have over consumer support.
At the same time as branded apps are offering such benefits as letting consumers virtually ‘try’ products before they buy, independent apps such as ‘Stash’ and ‘ThinkDirty’ can have a negative impact on brands with customers given a forum to slam products.
‘Stash’ is a new app that allows users to view and recommend product, while ‘ThinkDirty’ is a forum that encourages consumers to warn each other against various products.
