Bauer Media today announced the launch of a new fortnightly mass-market magazine, TV WEEK Soap Extra, that will hit counters on July 31.
Produced by the TV WEEK team, TV WEEK Soap Extra will launch following consumer research and focus groups identifying a gap in the market for a contemporary, quality, professional and comprehensive magazine on television soaps and dramas.
The TV WEEK brand continues to go from strength-to-strength and connects with more Australians across multiple platforms than ever before,” says Bauer Media Weekly Magazines publisher Jayne Ferguson.
With a history spanning more than 55 years, TV WEEK is a true cross-platform media brand spanning print and digital magazines, mobile and social engagement, websites and, of course, events like the popular TV WEEK Logie Awards. For advertisers, the opportunity to connect with Australians’ passion for television and celebrity entertainment has never been greater.”
TV WEEK Soap Extra editor Erin McWhirter adds, Thanks to the unrivalled relationships our team have with both local and international TV networks, TV WEEK Soap Extra will provide readers with the biggest and best soap diary in the country, along with exclusive access to their favourite stars and TV reviews of their favourite shows. Our new magazine is sassy, sexy and fresh. If you’re a TV addict, particularly in the soap genre, TV WEEK Soap Extra will be your juicy essential buy every fortnight.”
TV WEEK Soap Extra will be a 68-page magazine, with the magazine to include a digital presence via the TV Week website and mobile application. TV WEEK reaches more than 900,000 Australians each week in print and receives more than 1.65 million page views every month at tvweek.com.au.
It is understood that Bauer Media will be taking at least three more print magazines to focus-group testing this year for possible launching.
