is helping consumers whose hearts have been broken through the discontinuation of their favourite product. In a Bobbi Brings Back” Facebook campaign beginning this month, the brand’s fans can vote for their favourite discontinued shade from the 10 most-requested shades globally. The six lip colours with the most votes will become available for purchase for a limited time for Bobbi Brown Cosmetics Facebook fans via an ecommerce tab.
The brand’s namesake launches Bobbi Brings Back: Lip Color” with a personal video message to fans.
It’s important to me that I’m always listening to my fans,” Brown says of the campaign. This is an opportunity for me to show my Facebook followers that I appreciate all of their support over the years and thank them. We’re bringing back classic Bobbi Brown Lip Colors solely based on what the fans want.”
The Bobbi Brings Back” campaign will continue to bring back discontinued product in the future, encompassing blush, eye shadows and more.
