This Sunday sees beautyheaven reach a milestone birthday, celebrating seven years in business. While a range of activities will be happening on the site to commemorate the special occasion, we thought it was the perfect time to sit down with group online manager at Directories Group, Michelle Blancato, to find out more about beautyheaven and what sets it apart from other beauty websites.
beautyheaven's seventh birthday marks an exciting time for the site. Not only are we really proud of the fabulous and engaged beautyheaven community that has grown to include over 481,884 monthly users and 161,000 members (which continues to grow each month), we also now have over 168,000 authentic and helpful consumer reviews in our pre-shop directory of beauty and health products," says Blancato.
"Without a doubt, the reviews are the most important and valued aspect of our site due to the increased consumer trust in peer-to-peer recommendations and trend towards independent pre-shop research online. The beautyheaven community is highly-engaged and without their constant desire to provide product reviews, give feedback and communicate with our team, we would be just another website.
"The online space has certainly become a popular platform to share information, but what's really become apparent is that quality, informative and original content, including reviews that answer readers' questions, is essential for success. As a digital publishing company, we are committed to investing in resources across content, marketing, video and technical development to ensure our offering for members and clients are the best in the business.
"The last seven years have been hugely successful, and this is going to be our biggest year ever. There are some really exciting developments planned for the coming year to ensure beautyheaven remains the leading online platform to reach and connect with an engaged audience of Australian females.”
