Luxury high-fashion brand turns to home fragrance

Hermès is the latest high fashion brand to turn to home fragrance, with its new Le Parfum de la Maison candle collection hitting counters worldwide today.

“For us, home fragrance is a new territory of expression that’s very important and marks the evolution of our business toward what we call ‘art de vivre’ of perfume,” chief executive officer of Hermès Parfums Catherine Fulconis told WWD.

The line consists of five candles, with each fragrance tailored by perfumer Céline Ellena. “When someone is at home, they hear the small sounds of the house, the breathing of the house,” says Ellena. “The home fragrances are the little dreams. It’s as if you listen to a sound with your nose. It’s a whisper — but olfactive. It is a fragrant sound.”

The fragrances are Des pas sur la neige (Footprints in the Snow), Temps de pluie (Wet Weather), Fenêtre ouverte (Open Window), Champ libre (Open Field), and À cheval! (On Horseback!).

Designer Guillaume Bardet designed the candle bowls, which are made out of porcelain and come in small, medium and large sizes. The collection also includes a palm-size ceramic pebble and a paper origami horse infused with perfume.