Women may be notoriously difficult to please, but according to new research, it’s not impossible. A study commissioned by in collaboration with the Nielsen Institute questioned 8000 women across 15 different countries about what makes them tick. The study revealed 77 per cent of women are happy - and more specifically, 76 per cent of millennials, 78 per cent of generation X, and 78 per cent of the baby boomers.
It seems that as women age, their happiness levels decrease, with only 33 per cent of women admitting to feeling happier as they get older. 60 per cent of women confirmed they felt happy about the relationships with their families, with 80 per cent saying they prioritised their family’s happiness above their own.
In terms of aesthetics, 68 per cent of women considered themselves beautiful. But perhaps as a result of the increasing shift away from physical characteristics, 79 per cent stated they would rather be smart than beautiful.
The study was commissioned for CLINIQUE’s latest release, the Turnround Collection. Global brand president Jane Lauder believes the study and the collection have a shared focus on promoting internal beauty: “Despite being a manufacturer of cosmetics, we chose women’s perception of personal value and happiness as the theme of this survey, rather than external beauty. This reflects the importance we have always placed on the ideal of the ‘smart woman.’”
“CLINIQUE is a brand that advocates beauty as a comprehensive concept, encompassing not only what is on the outside, but also what is on the inside, namely brainpower and character. It is a brand that continues to advance together with intelligent, wise women everywhere… our goal will always be to help women feel happy,” she continues.
