Beauty promotional agency takes on new direction

It started as a one man band in a small home office, and now, specialist beauty and lifestyle promotional agency Momentum Promotions boasts a full team of staff with access to over 1,500 promotional staff across Australia. This week, the company is undergoing an exciting change to their ownership and management with the commencement of a new managing director, Emma Martin-Fisher.

A familiar face in the beauty industry, Martin-Fisher has over a decade of experience in consumer goods and retail marketing working on brands like Burt’s Bees, A’kin and Al’chemy, Woolworths Supermarkets, Fisher & Paykel, and Sunbeam Australia.

Martin-Fisher will be taking over the position from the current managing director Koula Zerefos, who is retiring after a successful 11 years in the chair.

“Koula has built a strong business partnering with fantastic companies and has put in place an incredible team. I am looking forward to leveraging my client-side marketing experience and bringing a different perspective to our service offering to drive the Momentum business into its next phase of growth,” says Martin-Fisher.

Led by Victoria Higgins, it will be business as usual for the current operating team, business partners and promotional team. Momentum Promotions Australia provides on-brand talent such as qualified make-up artists, beauty therapists, and brand ambassadors to help drive sales growth and deliver marketing campaigns.