FQ magazine offers a brand extension

Fashion Quarterly magazine has added another publication to its stable this month, Fashion Quarterly Life. Part of the Bauer Media family, the new magazine will include articles on categories such as interiors, health, and wellbeing.

Fashion Quarterly’s editor Sally-Ann Mullin spoke to StopPress, saying there is a place in the home and lifestyle market for the magazine.

“Over the past year or so it had become apparent through our research and direct feedback that our readers are just as dedicated to a carefully considered approach around other elements of enjoying a stylish, vital and fulfilling life,” says Mullin.

Fashion Quarterly Life will be released once a year in print but available 24/7 on the Life channel on FQ.co.nz. “The beauty of FQ.co.nz is that we’re not limited by space so will continue to extend our in-mag content to online via our ‘Life’ channel on the website,” explains Mullin.

“We were confident our simple, unique mix of stylish homes and interiors, health, wellbeing, food, wine and travel (short, mid and long haul destinations) as well as elements of social responsibility, combined with our staple fashion and beauty coverage would satisfy reader’s thirst for a life replete,” she says.