With a second bub due this summer, longtime fan of the brand Jennifer Love Hewitt was the perfect choice to front Palmer's new ad campaign for its pregnancy range, launching this October.
The star of Party of Five and Ghost Whisperer, Hewitt has used the brand’s stretch marks range throughout both pregnancies to ensure her skin remains smooth and flawless. Products in the line include the Massage Lotion for Stretch Marks, Massage Cream for Stretch Marks, Tummy Butter for Stretch Marks, and Skin Therapy Oil.
“After the success I had using Palmer's through my first pregnancy, I knew I wanted to support the brand by baring my pregnant belly to celebrate the beauty of expectant mothers. These are products that I believe in and actually use – they help moms [sic] to embrace the natural glow of pregnancy and I find it so empowering to be able to show my pregnancy off in this way," says Hewitt.
ET Brown senior product manager Jennifer Leonard adds: "When we found out that Jennifer Love Hewitt was a fan of Palmer's, we were overjoyed to have a star of her calibre embracing the brand. Her genuine love of pregnancy and motherhood makes her the perfect fit to show off her pregnant belly on behalf of Palmer's. We're so excited for everyone to see the finished product!"
