Last week we reviewed which Australian magazines were dominating the Instagram game, and now we’re turning our eye to digital publications.
From the recently launched publications to the longer established titles, we investigate how each online offering is faring when it comes to its Instagram presence.
Below is the Instagram following of 21 of Australia’s top beauty and general websites:
Mamamia - 49,600 followers
POPSUGAR Australia - 33,400 followers
Beauticate - 27,400 followers
The Joye - 25,900 followers
Drop Dead Gorgeous Daily - 20,400 followers
Gritty Pretty - 16,300 followers
Buro 24/7 Australia - 14,800 followers
THE FILE - 13,500 followers
beautyheaven - 11,400 followers
The Motherish - 10,900 followers
Kidspot - 10,900 followers
The Glow AU - 10,800 followers
News.com.au - 8,747 followers
Rescu - 7,706 followers
BuzzFeed Australia - 7,258 followers
Who What Wear Australia - 5,585 followers
Primped - 4,579 followers
The Carousel Beauty - 3,811 followers
Byrdie Australia - 1,237 followers
Daily Life Australia - 1,434 followers
ninemsn Honey - 1,096 followers
