This year we've seen publishing houses ramp up their focus on providing a 360 degree offering. No-longer is working for a magazine just about ensuring the title has successful circulation and readership figures - it now also needs to prove it can deliver on digital and social media platforms.
One brand that knows the power of having a successful multi-platform brand is Vogue Australia, with editor Edwina McCann explaining: "Centralising our multi-platform approach was paramount for the brand and this is a fantastic testament to the Vogue Australia teams’ dedication to working as one brand across multiple environments and screens."
This hard work has seen the magazine gain the largest social media following on Instagram of any Australian publishing brand.
To see just who are the savviest titles when it comes to Instagram, we take a look at 30 of Australia's national magazines and the number of followers they have engaged:
Vogue Australia - 365,000 followers
Harper's BAZAAR Australia - 163,000 followers
Oyster Magazine - 157,000 followers
ELLE Australia - 108,000 followers
Russh Magazine - 99,900 followers
Women's Health - 98,600 followers
frankie - 96,700 followers
Marie Claire Magazine - 82,300 followers
INSTYLE Australia - 81,000 followers
Cosmopolitan Australia - 73,500 followers
Girlfriend - 72,300 followers
Women's Fitness - 69,800 followers
WHO Magazine - 59,400 followers
DOLLY - 41,900 followers
CLEO - 41,600 followers
Shop Til You Drop - 41,000 followers
L'Officiel Australia - 38,800 followers
GQ Australia - 38,300 followers
Yen Magazine - 35,800 followers
Maxim Australia - 32,800 followers
OK! Magazine - 28,300 followers
New Idea Magazine - 27,900 followers
Fashion Journal - 24,200 followers
Peppermint Magazine - 19,800 followers
FAMOUS - 16,000 followers
Men's Style - 12,100 followers
Australian Women's Weekly - 12,000 followers
NW Magazine - 8,842 followers
Woman's Day - 5,392 followers
Prevention Magazine - 5,330 followers
Image: Instagram.com/bazaaraustralia
