Rosie H-W creates first beauty line

Rosie Huntington-Whiteley has been a part of the Marks & Spencer’s family for a number of years, creating lingerie, sleepwear and activewear for the brand’s Autograph line. Now the British beauty has stepped into cosmetics territory with her first make-up range for the department store.

The collection includes moisturiser, complexion perfectors such as blush, concealer and contour offerings, lipstick, brow products, mascara, and eye products, all housed in rose gold packaging.

Huntington-Whiteley announced the launch on her Instagram: “After nearly two years in the making #RosieForAutograph make-up is finally here! A 51-piece collection designed for on-the-go everyday glamour, exclusively sold @marksandspencer. I hope you love it as much as I do! #RosieMakeup #RosieForAutograph”

In a promotional video for the range, the model explains her concept for the line: “The inspiration behind the Rosie for Autograph make-up is all about the girl on the go. I wanted to create a brand that was made up of my absolute favourite, can’t live without products. Perfect for different skin tones and ages, with vintage inspired themes and colours but with the very best formulations.”

The range is only available in UK stores at present, but with Marks & Spencer expected to open its first Australian stores this year, it seems the arrival of Huntington-Whiteley beauty Down Under is inevitable.