As Australia’s largest skincare and cosmetics retailer, Priceline Pharmacy has long been a source of valuable information when it comes to consumer demands in the beauty industry. Now, media have easy access to the company’s insider information with the launch of Priceline’s digital publication The Beauty Prescription.
The title is a monthly release of what’s trending at Priceline Pharmacy and targets health, beauty and lifestyle media professionals. Also included in the newsletter are recent statistics, predicted trends, tips from ambassadors including Rae Morris, and an overview of upcoming events sponsored by the company.
In its first issue, The Beauty Prescription explains of itself: “Every month we’ll be dispensing an exclusive look at what’s been trending, the latest news from industry insiders, a first look at brand new product launches, plus so much more. Our ambassadors will also be stopping by to share their favourite product picks and to chat all things health and beauty.”
