Custom publishing continues to go from strength to strength as we see more retail outlets dive into this arena. With magazines such as Porter Magazine, Mr Porter, The Iconic Magazine, ASOS, and Myer's Emporium Magazine all proving how it can be done well, David Jones has announced it is joining the fold.
Launching in August, David Jones will be releasing a new customer magazine and app published by Medium Rare Content Agency. The magazine will be distributed quarterly in-store and will be mailed to David Jones customers. Content will be centred around fashion, beauty, home and food.
The magazine will be published alongside an app available on mobile and tablet for IOS and Android devices. It will publish content weekly.
In a statement about the launch, Medium Rare managing director Gerry Reynolds said: “We are delighted to partner with Australia’s premium omni-channel retailer to create a high-quality publication that will reinforce David Jones’ position as the authority on fashion and style.
“David Jones’ customers are high-income earners who can afford luxury, but still seek value. They favour both style and substance. And they love to shop. We are excited about creating a magazine that will not only inform and entertain, but that will also make an emotional connection with readers to create a sense of community. The magazine’s guaranteed circulation will make it an attractive proposition to advertisers wishing to engage with a sophisticated and high-spending readership.”
David Jones chief marketing officer David Robinson adds: “Medium Rare has an enviable reputation in content strategy, creation and distribution. We are delighted to partner with them to create a compelling and contemporary consumer experience across our print, digital and social channels.
“Our new magazine and app will reward our customers, promote our leading international, local and private label brands, and bring our brand values to life by being vibrant, clever, stylish and empowering.”
