For Aussie shoppers, brand ethics are playing a growing role in helping them to choose just what they pick up off the shelf or add to their cart. This is particularly true when it comes to the beauty world. The following 10 brands approach their businesses with mindfulness in tow.
As its name suggests, 100% Pure is a range based around high-quality natural ingredients. All of the brand’s products are proudly free from harmful toxins and cruelty. But its mindfulness extends to product packaging, using containers formed with recycled plastic, glass, cans and paper, printed with biodegradable and non-toxic vegetable ink.
The brand was inspired by Welsh cleric Geoffrey of Monmouth who said of the fields of Avalon: “[They] have no need of the ploughs of the farmers and all cultivation is lacking except what nature provides.” Avalon Organics was born on the same basis - a range of natural skincare products that are formed free from parabens, sulphates, synthetic fragrances and artificial colours.
Reflective of its name, Billie Goat Soap is a range built around the multiple astonishing benefits of goat milk. The brand self-produces the milk to its highest standard, incorporating the ingredients into bath soaks, moisturisers, body washes and foot soaks that are particularly soothing on damaged or irritable skin types. Proudly Australian-made, the brand also does not test on animals.
Naturally-derived ingredients are the forte of the Nourish Naturals brand, who are dedicated to alleviating the symptoms of skin prone to eczema, psoriasis and dermatitis. The brand’s line is clinically-proven with an ingredients list that is SLS- and paraben-free, as well as free from harsh additives.
One hundred per cent natural range Byron Bay Skincare was inspired by the stunning surrounds of the Northern New South Wales coastline where it is based. Not only are the brand’s products free from harsh chemicals, but committed to aiding the environment via deforestation - one tree is planted with every product sold online thanks to a partnership with Seed The Change.
Vegan line INIKA Cosmetics is a 100 per cent natural beauty option for those eager to wear cosmetics without doing any damage to the world’s flora and fauna. Free from synthetic chemicals, half of the range is certified organic, with the rest 100 per cent pure mineral make-up.
Rohr Remedy is a brand that partners traditional Australian bush medicine with dermatological science. The resulting natural line of products favours local native ingredients such as lilly pilly, Kakadu plum and honey myrtle. As an added incentive of purchase, Rohr Remedy works in support of ethical trading and alongside indigenous landowners to ensure its business is sustainable.
A brand that believes science and nature can work twice as well when combined is Green People. The UK-based line focuses on creating skincare solutions for a range of different complaints, including the ultra-sensitive. The brand has been around since 1997, all the while remaining environmentally focused - refusing to test on animals or incorporate harsh chemicals into products.
Hair dye doesn’t have to be damaging believes NaturStyle. Formulated without ammonia or resorcinol, the line instead focuses on the likes of vegetable-based ingredients and wheat proteins that colour without irritating the scalp. The formula is available in a range of different colours.
Burt's Bees
With a product portfolio that averages at 99 per cent natural, it’s safe to say Burt’s Bees is a brand eager to veer away from the artificial. The earth-friendly product line features ingredient combinations based around honey and beeswax with essential oils, flowers, herbs and minerals. As an added bonus, the products are packaged in recycled materials.
