In 2015, called on some serious Instafamous talent for its brand campaign. This year, the brand is building on the knowledge social media is helping drive the beauty industry by taking its 2015 campaign one step further - including a couple into the mix.
Starring real life couple, international influencers and models Jena Goldsack and Dominic Nutt, ModelCo’s campaign for the INSTANT HYDRO-GLOW MIRACLE MASK is turning popular hashtags #beauty #couplegoals and #naturalskincare into a reality. These three hashtags alone have been used over 116 million times on Instagram.
“Scrolling through Instagram, it is mesmerizing pictures that bring beauty products to life. Girls go to Instagram for beauty inspiration and to learn how to wear this or apply that. They relate in a really visual way, and that is why I wanted to create a series of images that will stop people whilst they are scrolling and engage them,” says ModelCo founder and CEO Shelley Barrett.
“By using a real life couple for a beauty shot, I knew it would create a level of interest and cut through the standard feed to resonate with our consumers. These girls devour beauty content, search for details about products and brands they covet and crave great inspiration. What greater inspiration than these beautiful true-to-life images?”
While hashtags are a great way for people to discover a brand or user, it is essential the image is one that will appeal to the consumer. A feat ModelCo has managed to nail once more.
