With over 15 years experience in the publishing industry, NewsLifeMedia is thrilled to announce Melissa Overman has been appointed executive editor across the company's women's network, effective April 18.
The role will see Overman lead the content strategy across digital brands bodyandsoul.com.au, primped.com.au, and kidspot.com.au, with the editorial teams of each title reporting to her.
Highly accomplished, Overman was most recently employed as group features editor at news.com.au, with prior roles including national online entertainment and lifestyle editor at news.com.au, senior online producer at LifeStyle Channels, editor at SheSaid.com.au and deputy editor at DOLLY magazine.
“Melissa is an incredibly talented editor with a thorough understanding of digital news who was instrumental in driving news.com.au to number one. Melissa is an inspiring and creative leader with a passion for all things lifestyle and celebrity. She also understands how analytics feed into content planning and creation which will be the key to success going forward," says NewsLifeMedia CEO Nicole Sheffield.
“Our women’s portfolio is in a great place, [they] all are market leaders in their categories. Aligning the editorial of our mass female digital properties under Melissa as executive editor better organises the business.
“We have exciting plans to expand the network and intend to launch a younger-skewing female news offering by the end of the year. I’m confident that with Melissa powering NewsLifeMedia’s female-focused content strategy, our strong network of brands will be a powerhouse content platform that engages and connects with Australian women at all life stages and passions, providing consumers with innovative and unique content.”
Overman adds: “Delivering great content to women has always been my passion and I couldn’t think of a better way to do that today than through the hugely successful digital brands at NewsLifeMedia. No other female network has the trust of women like NewsLifeMedia and I’m thrilled to be able to harness this engagement and deliver exciting new experiences to such a rapidly growing audience.”
