The Remarkables Group is stepping outside the box for its latest recruits, with the talent agency signing on influential online presences I Quit Sugar and Balance by Deborah Hutton in addition to four traditional influencers.
Joining the two brands are Nikkia Joy beauty vlogger Nikkia Cherry, Mister Weekender travel influencer Jaharn Giles, Alice in Healthyland health influencer Alice Balcon, and Sophie Luxe fashion blogger Sophie Benbow. The four are all winners of the inaugural Rising Soci@l Star Talent Search, held earlier this year.
“This is an exciting time for our business. We have built our offer on the power of influencers, and welcoming two enormously influential online presences like I Quit Sugar and Balance by Deborah Hutton extends that scope further for us. Both have built powerful digital footprints and engaged, motivated audiences who look to them for trusted recommendations,” says The Remarkables Group founder and managing director Lorraine Murphy.
“With these six new signings, we have added an audience of 2.5 million to our existing group. Our influencers have a direct line to this audience, the majority of whom are females aged 25-55. That’s a compelling offer to brands seeking to create authentic relationships with what is arguably the most powerful demographic when it comes to Australian consumers.”
Image: Instagram.com/NikkiaJoy
