The male grooming sector has gone from strength to strength in the past year. But the boom wouldn’t exist without the market’s own set of specialised influencers. Below are a stand-out gaggle of male-focused influencers continuing to make their mark in the world of Instagram.
mrgumbatron
39,600 followers
An architect by trade, Lex Mak’s Instagram and blog began as a platform with which he could explore his passion for lifestyle. Now based between Hong Kong and Melbourne, Mak’s Instagram is a concoction of design, food and grooming adventures.
the.tailored.man
73,600 followers
Founded by footballer Dalton Graham, The Tailored Man is a lifestyle website curated towards the finer things in life. The site’s burgeoning Instagram is a sleekly crafted ode to a gentleman’s essentials from beauty through to wardrobe.
makeupbymichaelfinch
114,000 followers
Entertaining YouTuber Michael Finch is a proud lover of men in make-up. The professional MUA showcases his glamorous looks and favourite products on his Instagram feed, accompanied by tips and tricks in application for boys and girls alike.
mbrown_beauty
19,400 followers
The self-proclaimed ‘go-to guy of beauty’, Michael Brown shares his industry know-how with a handful of Australia’s most renowned publications. Brown’s feed follows his adventures at industry events, latest product discoveries, and work as a professional MUA and tanner.
apmmillions
30,700 followers
Creative Jared Acquaro is the man behind the Poor Man’s Millions blog. The Instagram feed accompanying his blog is a slick display of the best in men’s tailoring, as well as an adventure in facial hair tips and tricks.
Isnathan
309,000 followers
Aussie native Nathan McCallum is the founder of Bangarang blog. His Instagram feed is a scrapbook dedicated to his hardcore fitness regimen, interest in fashion and international adventures.
onetwofade
39,300 followers
Melbourne-based blog One Two Fade is a smorgasbord of the latest in trends for men. Fashion, grooming, architecture and everything in between appear on the heavily styled feed – a guide to the latest and greatest must-haves for stylish lads the world over.
mrsimonhancock
69,200 followers
Sydney’s Simon Hancock has a blossoming Instagram that follows his adventures harbourside. Dining, style, interiors and grooming inspiration (lifestyle in all its forms) are aplenty.
nopaparazziman
33,000 followers
Lifestyle blogger Paul Juchima created No Paparazzi Man as an outlet for his dapper ways. The blog’s Instagram is an equal suave creation – following Juchima’s penchant for slick styling and grooming.
mensfashionblogger
73,700 followers
British-born Miles Wharton is a self-confessed ‘gentleman blogger’ who made the move to Australian shores in 2010. His passion for luxury for lads has inspired a website and Instagram that explores cars, architecture, style, travel and beauty.
Image: @mrgumbatron
