It's been the week of expansions for high-profile bloggers, with Gritty Pretty's Eleanor Pendleton announcing she was moving into ecommerce and The Blonde Salad's Chiara Ferragni revealing her style blog was morphing into a multi-platform content space. But they are not alone. On Monday, CHRONICLES OF HER launched its new website chroniclesofher.com.
Explaining the decision to extend her personal blog to a website, CHRONICLES OF HER founder Carmen Hamilton reveals: "When I started CHRONICLES OF HER circa 2011, I just kind of ‘did it’. I never anticipated it becoming my actual job. It was a means to an ends at the time – to get my foot in the door. But after entering the big bad world of digital and pretty much spending life online, I quickly discovered that it’s where my passion truly lies… But in the back of my mind, I always knew I had more to share than my own personal story.
“Just as you guys have enjoyed reading my blogs for inspiration, I’ve been looking to others for ideas too… But we all run out of ideas. I hate that feeling – especially when it comes to getting dressed in the morning. Sometimes, all you need is a visual cue to get your mojo back. So I decided to create a place where you, and I, can come every single day to be inspired by the inherent style of other women around the world. And from this idea, CHRONICLES 2.0 was born. I hope you like it."
