With beauty tutorial videos continuing to “break the internet”, ghd is using the power of the how-to to help raise awareness for the National Breast Cancer Foundation. Teaming up with some of the biggest names internationally in the beauty and fashion industries, alongside ghd ambassadors, the brand has put together a series of four videos that help offer styling advice on cancer-related beauty issues.
"The beauty tutorial has become a global phenomenon, with millions of videos being watched every day. But when it comes to cancer, there are few tutorials to help women look and feel beautiful through the different stages of hair-loss that comes from treating the disease. This is where ghd has stepped in to help!" states the brand.
Below, ghd outlines what can be found in each video:
Styling a wig by Zoe Irwin – ghd UK ambassador
“Often the hair that we lust after, like Beyonce’s new curl or Jessie J’s crop cut, is all wigs, so don’t be scared of wigs. Synthetic wigs are a great starting point and are used a lot as the price point is so fantastic. However, you need to get rid of the synthetic reflection and shine; use some dry shampoo or eyeshadow to give a natural-looking root around the hairline."
Styling a headscarf by Lily Russo – former Grazia UK fashion editor
“See a scarf like another accessory and work the rest of your wardrobe around it. The best thing you can do is embrace it and actually make a fashion statement with it – owning the look.”
Brows & Eyes by Sophie Beresiner – ELLE UK beauty director
“The hardest thing was when I lost my brows and lashes because of how much you use them and how much expression they create on your face. If you have no hair on your eyebrows you will want to recreate fine hair-like flicks and go over the top with a bit of powder or shadow to blend it into your skin. It’s about defining your eyes; that’s what make-up is for!”
Styling from 6 months on by Adam Reed – ghd global ambassador
“When your hair starts to come through, you will find that it’s uneven. If you had straight hair, it might be tight coarse curls or if you had curly hair, it might be straight; this is absolutely normal and it’s your new normal! You’re going to have short hair, shoulder length and long hair – plan that journey and embrace that change.”
To watch the videos, click here.
Image: ELLE UK
