The world of influencers continues to grow from strength to strength, with a host of new bloggers and vloggers welcomed daily. With the influx of influencers seeing the BEAUTYDIRECTORY family continue to blossom - BD takes a look at September’s additions below:
Woman of Style & Substance
The blog formerly known as Mummy of Style & Substance has been revamped. The lifestyle site - which focuses on fashion, beauty and the home - offers a refined take on women’s issues.
THE KIDS POST
The Kids Post is an extension of Facebook Group ‘Mums the word’ [sic] - a platform that covers subjects such as travel, food, health, fashion, and news with parents around the nation. A host of contributors fuel the content on the publication.
Aussie Beauty Talk
Melissa Allen’s beauty blog was spawned from her passion for the world of beauty. The burgeoning vlogger talks make-up hauls, product reviews, and beauty news on her various social media platforms.
Eleventh Beauty
Holistic beauty is at the heart of Eleventh Beauty - a natural and organic beauty blog founded by Matilda Martinez, who is eager to encourage conscious consumerism. Reviews and tips for navigating the natural beauty realm feature heavily.
The Young Mummy
By her own description, Sophie Cachia is a “first-time mum who openly shares her bittersweet #mummylife adventures through social media”. The Melbourne-based blogger talks everything from beauty to body parts on her booming vlogging and blogging channels, and to her 142,000 Instagram fans.
Katy Potaty
Katy Roach is a life and style blogger based on Queensland’s Sunshine Coast. The thirty-something indulges her passion for opinion and all things lifestyle on her blogging platform, posting product and salon reviews among her many adventures.
That Blogger Jade
With 25,000 Instagram fans, beauty lovers are flocking to That Blogger Jade and the site’s accompanying social media. Product reviews sit at the heart of the blog, with tips, swatches, and favourite products also regularly posted.
Debby with a Why
Debby with a Why is the side project of journalist Debby Vilensky, a contributor to Her Canberra and beauty editor of The Fashion Vault. The Canberra-based beauty lover focuses on product reviews and style ideas on her blog.
Image: @theyoungmummy