Capitalising on Australia’s growing appetite for apartment living, Belle is launching a new spin-off magazine titled Smart Spaces. The 100-page publication will feature an array of inspiring imagery from apartments designed by Australian architects and interior designers, as well as international spaces and plenty of decorating and styling advice.
The launch has come off the back of research that found apartments now represent 46 per cent of all approved dwellings in the country. Homes at Bauer Media general manager Cornelia Schulze said: “For 40 years, Belle has delivered the best in Australian and international design, and Smart Spaces is the latest addition to our growing portfolio of premium brand extensions. Australians are opting to live in an apartment because they enjoy the lifestyle that comes with it. It is no longer the second-best option, only to be considered if buying a house is financially impossible.”
Belle editor, Tanya Buchanan added: “For many culturally curious, millennially minded Australians, apartment living is becoming the smarter and more enriching way to live. There is no doubt it is experiencing a massive surge in popularity and Smart Spaces has been produced to showcase the beautiful design and interiors of the best in Australia, while offering advice and inspiration on how to achieve chic apartment living.”
Smart Spaces goes on sale today (November 28) and will be included with subscription copies of Belle and other Bauer premium titles.
