L’Oréal Professionnel has signed on two top models, Hailey Baldwin and Taylor Hill, to be its international spokeswomen for 2017.
Both Hill and Baldwin are experiencing exceptional rises in their careers at the moment with the former landing Topshop's summer campaign and walking in the Victoria's Secret show for the past three years. As for Baldwin, it was recently revealed that she was the top celebrity endorser for brands around the world signing the biggest number of deals over the last year. The pair have an army of almost 16 million Instagram followers between them.
Baldwin and Hill will split their time representing different product ranges for L’Oréal Professionnel. Baldwin will act as a muse for the spring and autumn IT Looks colour collections, which are based on seasonal colour trends. Meanwhile, Hill will front the relaunch campaign for the Série Expert haircare range. She is also set to be the face of the Majirel Colour Correction campaign, a service inspired by the colour-correcting makeup trend.
Neither model is new to beauty. Baldwin collaborated with Aussie brand ModelCo last year while Hill is currently an ambassador for Lancôme.
Image: @taylor_hill
