Roy Morgan leadership data ending in December 2016 has revealed the top read women's magazines of last year. The results show that many titles have increased their total combined reach across print, website and apps.
There was notable growth across cross-platform performance for magazines such as Elle (270,000, with 48 percent digital) and Harper’s Bazaar (214,000, with 35 percent digital), Men’s Health (540,000, with 38 percent digital), Time (657,000, with 51 percent digital) and The Monthly (318,000, with 60 percent digital – the most heavily digital audience of all magazines measured).
The most read magazine across print and digital is Better Homes & Gardens, reaching a digital audience of 391,000 readers in an average four weeks last year. Almost 70 percent of these were digital only, who didn’t also read the print magazine. This increased its total reach to 2,112,000.
The Australian Women’s Weekly remains in second spot, but closed the gap. Over 80 percent of its 426,000 digital audience were extra readers not reached in print, driving its total cross-platform audience up 1,965,000.
Weekly title Woman’s Day reached 1,402,000 readers cross-platform in an average 7-days, including 131,000 digital readers (89,000 of whom were unique to digital).
The top read women's magazines of last year are as follows:
- Better Homes & Gardens: av. issue readership 1,841,000
- Women's Weekly: av. issue readership 1,618,000
- Woman's Day: av. issue readership 1,313,000
- New Idea: av. issue readership 1,145,000
- That's Life: av. issue readership 693,000
- House & Garden: av. issue readership 633,000
- Take 5: av. issue readership 528,000
- Reader's Digest Australia: av. issue readership 506,000
- TV Week: av. issue readership 463,000
