![](https://beautydirectory.s3-ap-southeast-2.amazonaws.com/s3fs-public/styles/embedded_gallery/public/gallery/810-2.jpg?itok=OGq-dL6y "It's "all about snogging" at Preen by Thornton Bregazzi.")
Smudged lips
It’s time to forget about lip liner because at LFW, stained, smudged lips were paraded down the runways of Preen by Thornton Bregazzi, Temperley London, Roland Mouret and more. Preen’s makeup artist Val Garland achieved the look by applying “layers of MAC lipstick”, before smudging it out for a freshly kissed look.
“It’s about kissing and snogging,” Garland admitted to Vogue backstage, “This girl goes clubbing, she’s confident and she loves kissing.”
The ‘party girl’ look was continued on with Lynsey Alexander for Topshop Unique confessing her beauty look was inspired by nineties party girls. “The lip is meant to be worn-in and blurred, like they’ve been wearing it all night.”
Fresh-from-the-shower hair
This year, LFW was all about stress-free, straight from the shower hair as models wore everything from hastily tied ponytails to messy, wet-look locks.
J.W. Anderson’s effortless looking ponytails were created by Anthony Turner, who explained that the model’s vibe was, “she’s just out of the shower and she wants to go and party.”
While the party-girl aesthetic was not shared by Temperley London and Preen, both shows shared the desired ‘effortless’ look. The Temperley girl avoided heavy styling and wore soft, asymmetric up ‘dos, while Eugene Souleiman created tumbles of softly pinned hair at Preen by Thornton Bregazzi.
Barely there makeup
Skin is in: the lazy girl vibes were carried on throughout the week with hardly, if not any, makeup worn by the models at Victoria Victoria Beckham, Pringle of Scotland, Mary Katrantzou and Peter Pilotto.
At Mary Katrantzou, makeup by MAC was kept to the bare minimum, so not to distract from the garment’s intricate embroidery; and Peter Pilotto followed along a similar vein so that show-goers were solely focused on the Peruvian inspired clothes heading down the runway.
