Publishers and TV powerhouses in the US are in a bid to compete with the likes of Google and Facebook when it comes to digital advertising. The latest development sees Condé Nast join NBC Universal and Vox Media to sell ads across their combined digital properties.
NBCU and Vox have previously partnered to create Concert, an advertising marketplace for high-quality content and the audience that follows it. According to AdAge the addition of Condé Nast will help bolster Concert in a bid to compete against the big ad platforms that are snaring budgets.
With Condé Nast on board, advertisers will have access to content and audiences from the likes of The New Yorker, Vanity Fair and Vogue. So far the content has been display only but it's thought video will soon be part of the offering.
