American brand Glossier's rise has been closely followed by beauty mavens since its launch in 2014. What's garnered increasing attention over the years is its shipping policy that until now has only included the US and Puerto Rico. But finally, Glossier has confirmed its expanding into the UK later this year.
A brand that was born out of social media, Glossier has gained a legion of fans not just in its home country but throughout the world thanks to it's flawless Instagram strategy, tasteful branding and cooler than cool founder, Emily Weiss.
There's been no word from the latter on the exact date of the of UK launch, or if expansion into other countries is in the pipeline. Fans will have to keep a beady eye on their Instagram account to find out.
