Creative director of Balmain, Olivier Roustieng, and L’Oréal Paris have teamed up to create a capsule collection of lipsticks – set to be unveiled at the next Paris Fashion Week.
The lipstick line marks Roustieng’s first foray into beauty, which saw him oversee the creative direction for new hues, package design and advertising.
In a joint statement from Balmaina and L’Oréal Paris earlier this week, the two houses praised Roustieng for his creative direction throughout the project: “With L’Oréal Paris, Rousteing brings the raw creativity with which he has reinvented Balmain, from the Paris runways to his first ever beauty collection. The crossroads of high fashion and affordable beauty, the Balmain aesthetic reaches a new audience through the world’s most-loved lipstick: Color Riche. Number-one globally, Color Riche lipstick is sold worldwide every three seconds.”
Roustieng’s comments on the collaboration were similar, as the designer said “L’Oréal Paris and Balmain share the same strong vision of femininity and the same goal, to empower women and offer them diverse ways to express themselves. With this collaboration, I’m thrilled to make this idea tangible for every woman around the world.”
