Iconic brand hardly needs any introduction. Famous for its luxury menswear as well as fragrances, there is no doubt the brand is the epitome of the modern man. As bdNZ welcomes its portfolio of fragrances, we take a deeper look at Hugo Boss…
From a humble beginning in 1924 as a manufacturing plant, to an international fashion company, the brand has gone from strength to strength and bought about some of the most memorable campaigns in the industry. Hugo has recently launched #YourTimeIsNow, fronted by Zac Efron and inspired by the brand’s iconic male fragrance, Hugo Man. The digitally led campaign, designed especially with millennials in mind, is all about embracing living in the moment.
HUGO MAN is the original classic fragrance that exudes freshness and modern masculinity. With notes of green apple, grapefruit and basil, it is sure to be an invigorating boost through the winter months. Intense yet clean smelling, it works for those who prefer a more natural scent. Zac Efron says for him, fresh fragrances are the ultimate confidence boost.
New addition HUGO ICED EDT aligns with Hugo Man in that it is fresh, but pays homage to those who love a more woody scent. The fragrance brings a wave of icy freshness and energy, and fits right in with the image of the modern and urban man. Notes of iced mint offer a touch of sweetness, balanced with wild tea, juniper and wild vetiver. Both fragrances are bottled in Hugo’s legendary, minimalist flask-shaped flacon that has remained unchanged for more than 20 years.
