Jean Paul Gaultier is breaking boundaries again with the release of his new fragrance for women: Scandal.
The fragrance marks the first major project JPG produced since Puig integrated the designer’s perfumery into their repertoire at the beginning of the year. Puig chief brand officer Jose Manuel Albesa spoke with WWD about the collaboration, saying: “For us, it was very important that this launch embodies all the values and the DNA of Jean Paul Gaultier, so the starting point was a very deep conversation with Jean Paul about his vision and feeling about femininity.
“We wanted to offer a different version from others; we wanted something more spicy, festive, sexy and fun; so everything started around that. We wanted to really make this launch not as a family aside Le Male and Classique, but something that is the epicenter of the [Gaultier] brand values today - someone who is bored of the classicism of the fragrance business and looking for something different, for having fun.”
Advertisements for the fragrance have already been shot, with the video advertising for Scandal depicting the “life of ‘Madame La Ministre,’” Albesa explains, “She’s a government minister who goes partying at night in Paris’ Pigalle neighborhood and makes her way directly into the office for her day job.”
Scandal will be available from the end of June.
