Many have compared Gwyneth Paltrow's wellness company Goop, to a new form of religion. Her loyal acolytes who call themselves 'Goopies' are reportedly more dedicated to the cause than Paltrow herself.
And they were out in full force last week to attend the Goop Wellness Summit in New York City – the first of its kind held on the US east coast. In true Goop form there were some fascinating experiences for attendees to immerse themselves in, alongside star attendees Drew Barrymore, Chelsea Handler and former Teen Vogue editor-in-chief Elaine Welteroth. Refinery29 has rounded them up nicely, here's what they had to say:
The goodie-bags
Guests were gifted with a goodie bag with $US3000 or $US1000 worth of Goop gear, plus beauty and wellness "swag" depending on their ticket tier, according to the website.
Footwear
Shoes were handed in at the entrance of the venue and were swapped for a pair of fluffy slippers.
The catering
"There was turmeric chia seed pudding aplenty at this one," said Refinery29. Also on the menu throughout the day was vegan charcoal ice cream, Moon Juice, avocado toast, a citrus salad with tahini-yoghurt dressing and a lunch of roasted delicata squash, kale salad with yoghurt and gluten-free tamales.
Spiritual experiences
From psychic mediums communicating with dead relatives to Tarot card readings and 10 hours of meditation, there was a lot of spiritual healing on offer for guests.
The vaginal jade eggs
While Goop has become closely associated with vaginal jade eggs, Refinery29 reported that the only sign of them at the event was in the "swag sale" area where they were available to buy for $US50!
