Natura Cosmeticos, the company who bought The Body Shop from L’Oréal in a €1bn deal, has announced its new group identity. The three brands owned by the company – Natura, Aesop and The Body Shop – will now collectively be known as Natura &Co.
The new corporate branding references Natura, the brand that gave birth to the group, while the '&Co' conveys the ‘collaboration, co-creation and coexistence’ and ‘sense of community’ of the newcomers.
“The brand symbolises the characteristics of the new corporate governance structure created for the group,” said Natura &Co executive chairman Roberto Marques.
“This structure, which will help us grow by promoting deep business transformation, aims to ensure support, facilitating and improving integration and interdependence between the three companies in the group, while implementing a global strategy."
The brands already share a common commitment to sustainable and ethical business practices and will continue to do this, and more, under their new parent brand.
