Beloved childhood brand Crayola has announced its first foray into beauty with a 95-SKU makeup range.
Exclusive to ASOS, Crayola Beauty will feature 58 products in every colour imaginable; including highlighters, eyeshadow palettes, mascaras, colour-change lipsticks and makeup brushes.
The range is also set to include an innovative face crayon that can be used anywhere, including on your eyes and lips – very in-theme with the range’s tagline: “Colour outside the lines.”
The launch follows ASOS’ announcement that it has seen triple-digit growth in shoppers buying solely from its Face+Body offering.
Crayola beauty will be available from June 4.
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