Instagram has today announced the roll out of its shopping feature in stories and the explore feed.
Now, instead of needing to “swipe up” to view a product you will be able to click the shopping icon directly from Stories.
With more than 90 million accounts using the tap to reveal tags in shopping posts every month, the social giant is also now making the “tap to shop” function available in the explore page. Previously only available in Instagram posts that appear in a user’s feed, this particular feature was trialled for brands such as Adidas and Louis Vuitton earlier in June.
Speaking on the changes, Facebook ANZ group industry director Naomi Shepherd said: “Today’s announcement of these new updates to Instagram opens up the world of window shopping to your mobile. You can now tap to find out more when you discover the perfect new summer dress in your Instagram stories.
“Or, when you feel like a casual browse of your favourite brands, you can scroll the colourful world of the shopping channel in explore. Fashion is a vibrant part of our Instagram community, and it’s incredible to see how brands and businesses are using the platform to take their fans into their stores, into their workrooms, and behind the scenes at their fashion shows.
