October marks Breast Cancer Awareness Month (BCAM) – an annual international health campaign designed to increase awareness of the disease and to raise funds into its cause, prevention, diagnosis, treatment, and cure.
Multiple beauty brands participate in BCAM by releasing limited edition, pink-themed products that raise funds for breast cancer awareness. In Australia, the National Breast Cancer Foundation (NBCF) has announced the brands partnering with them to release a range of pink products in order to donate a portion of their sales towards the cause.
A major participant in breast cancer awareness is the Estée Lauder Companies. In 1992, Evelyn H. Lauder co-created the iconic Pink Ribbon and started The Estée Lauder Companies’ Breast Cancer Campaign. A year later, she founded the Breast Cancer Research Foundation® (BCRF), a non-profit organisation, to generate funding solely dedicated to breast cancer research.
This year, four Estée Lauder Companies Brands will join together to raise funds for the NNBCF with the following products:
Limited-Edition Aveda Hand Relief™ with Shampure™ aroma. Incredibly rich formula moisturizes dry, rough hands with 25 pure flower and plant essences to calm the senses.
RRP: $44.95 with $4 donated to NBCF. Available at Aveda Experience Centre retail stores, participating Aveda salons and spas, aveda.com.au
Bobbi Brown Art Duo Stick
RRP $80; with 20% donated to NBCF per sale. Available at Bobbi Brown Mosman selected Myer and David Jones stores and bobbibrown.com.au
CLINIQUE Great Skin, Great Cause – Dramatically Different Moisturizing Lotion + 200ml Jumbo with Key Chain
RRP $75 with $10 donated to NBCF. Available from Myer, David Jones and clinique.com.au
Estée Lauder Advanced Night Repair Synchronized Recovery Complex II with Pink Ribbon Pin 50ml
RRP $145 with $30 from the purchase price donated to NBCF. Available from Myer, David Jones and esteelauder.com.au
Another brand supporting Breast Cancer Awarness Month is ghd, releasing two products:
Limited edition ghd air professional hairdryer – RRP $220 and includes $10 donation to the NBCF
Limited edition ghd gold styler, in an exlcusive muted pink Lulu Guinness lips pattern – RRP $280 and includes $20 donation to the NBCF
If you are a brand also participating in Breast Cancer Awareness Month, please send details through to Zoë.
