On Monday, Gucci released its newest beauty campaign to promote the Gucci Guilty Pour Homme and Gucci Guilty Pour Femme fragrances.
In typical Gucci style, the creative for the campaign is the epitome of high-octane, retro glamour, that encompasses a short film titled 'Forever Guilty'.
Gucci ambassadors Jared Leto and Lana Del Rey star in the film that's set in a number of quintessential American locations with a fun Hollywood twist. A tiger in a laundromat, an ostrich in a supermarket and Courtney Love serving coffee in a diner.
The fragrance bottles have also been given a makeover this season, to reflect the new aesthetics; both with an updated slender silhouette.
To view the film, visit the Gucci Beauty Instagram page.
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