It’s the latest natural approach to health and beauty causing buzz in the industry, but what exactly is Ayurvedic and how does it translate into the beauty business?
Founded more than 5,000 years ago, Ayurveda, which means ‘science of life,’ is an ancient Indian wellness practice adhering to preventative measures to maintain wellbeing.
Ayurveda is based on five fundamental elements: space, air, fire, water and earth. People identify their energy, called dosha, as vata, pitta or kapha. The theory is that from knowing their dosha, they can diagnose and treat skin issues.
Taïla founder, Shadoh Punnapuzha, an Ayurvedic skincare brand, said there is an evolution taking place toward a natural lifestyle that has gained momentum over the last few years.
“As we are becoming more educated about the repercussions of synthetic chemicals, unbalanced lifestyles and other environmental aggressors, it is only natural that we seek out remedies that are gentle and consider the body's natural rhythm and processes,” she said.
Ayurvedic beauty products typically are produced from natural ingredients that have been used for thousands of years such as turmeric, neem, amla and shikakai.
